A Three-Pronged Approach to Avoid, Lessen, and Recover from Tariff Increases On Imported Goods

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In the midst of today's fluid situation, Sandler, Travis & Rosenberg offers a three-pronged approach to avoid, lessen, and recover from tariff increases on imported goods.

[More than 776,000 readers thus far this month.  Thank you all!]

Today in Global Small Business: The USA Winter Storm Edition

©2026 Laurel J. Delaney.  All rights reserved.

What's affecting me, my clients, my colleagues and other global small business owners:

• Ice from winter storm leaves a million customers without power across the South in USA.
• More than 10,000 flights canceled as bitter cold blankets the U.S.
• Quote of the week:  "To appreciate the beauty of a snowflake it is necessary to stand out in the cold." – Aristotle
• Winter storm (LIVE UPDATES) Fern turns deadly In Louisiana, outages leaves over a million vulnerable to ice, snow across US.
• US braces for 'extremely dangerous' winter storm (UK edition).
• LIVE MAP:  See the U.S. winter storm 72-hour snowfall forecast.

Everything in Moderation

©2026 Laurel J. Delaney.  All rights reserved.

"Everything in moderation.  Except avocado." – Unknown

So Who Are the Owners of the New American TikTok?

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Several big companies and investment firms are part of the new American TikTok. Many have ties to one another and President Trump.

A Cultural Mirror Worth Considering: McAtlas

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Photographer and writer Gary He, visited McDonald's in more than 55 countries.

Gary didn't set out to write a book about McDonald's. And, even now, the James Beard Award-winning photographer still says that "McAtlas" — his book about McDonald's — is not a book about McDonald's.

Rather, it's "a visual social anthropology of the world's largest restaurant chain," says Gary, a native New Yorker who spent years traveling to hundreds of outlets of the world's biggest fast-food chain.

"'McAtlas' is the result of my travels across six continents, 55-plus countries, photographing the menu items, the local restaurants, and just watching how locals use those spaces and what they like to eat in those McDonald's," he says. 

On Gary's website:

Internationally, there’s no restaurant where people are eating more often than McDonald’s. It's not just Big Macs and McNuggets, either: McDonald’s menus around the world have long integrated the flavors and dishes of their home countries. Localized menu items now account for about 30% of McDonald’s systemwide sales, not chump change when that total is north of $120 billion.  If we are what we eat, then McDonald's global menu is a cultural mirror worth serious consideration.

As an amateur photographer myself [Laurel Delaney] and I love anything with a global mindset – this book is right up my alley.

Links to learn more:

• McAtlas website.
• Amazon to purchase the book.

As a Business Leader, I Stand Up Against Abuses, Do You?

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Robert E. Rubin, a senior counselor at Centerview Partners, served as U.S. Treasury secretary, 1995-1999, writes an Opinion piece for The Wall Street Journal, "Why Have Business Leaders Gone Silent?"

He writes:

Perhaps most important, all business leaders—and leaders in all sectors—should ask themselves three questions. First, do Mr. Trump’s actions regarding the economy, the law, and use of the federal government cross a red line? Second, if not, what would? Third, what will I do differently if and when such a line is crossed?

He goes on to say, "The challenges of opposing authoritarianism can be great. But the ever greater consequences, if authoritarianism is left to continue, can be many times more severe."

Read Mr. Rubin's commentary.  I stand up against abuses, do you?

Oh, and you might also read the Opinion by The New York Times, "For Trump, Justice Means Vengeance."  As this piece reminds us, "that we are a country ruled by laws,  not by one man."

What If Supreme Court Says Trump's Tariffs Are Illegal?

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Lower courts have already ruled that Trump exceeded his authority by invoking the 1977 International Emergency Economic Powers Act to justify his sweeping “reciprocal” duties targeting America’s trading partners, as well as separate levies aimed at China, Canada and Mexico. The IEEPA-based tariffs have remained in effect as the legal proceedings continue. 

US President Donald Trump could find out later in January whether the Supreme Court will strike down a key portion of his tariffs campaign. The court is considering whether Trump can use an emergency law that had previously never been wielded to impose import taxes.

If the Supreme Court rules that IEEPA can’t be used to impose tariffs, there’s alternative legislation Trump can lean on.  Find out what it is here.

[Hat tip to Coni Lefferts for sharing this article with us.]

Today in Global Small Business: "Preserve Our Democracy" Says Martin Luther King's Son to the Supreme Court

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What's affecting me, my clients, my colleagues and other global small business owners:

• Martin Luther King's son to the Supreme Court:  Preserve Our Democracy (for The New York Times Opinion section).
• Honoring Dr. Martin Luther King, Jr. – Northeastern University.
• Quote of the week:  "Injustice anywhere is a threat to justice everywhere." – Martin Luther King, Letter from a Birmingham Jail, April 16, 1963
• Remember the dream:  A Day Honoring Dr. King – Smithsonian 
• Honoring the life and legacy of the slain civil rights activist Dr. Martin Luther King, Jr. – Northeast Wisconsin
• Ways to honor Dr. King across DC on Monday, January 19, 2026. – DC News

Kindness Is Free

©2025 Laurel J. Delaney.  All rights reserved.

"Kindness is free.  Let's pass it on." – Unknown

How to Get a 131-Year-Old Workhorse Chocolate Brand to Worker Harder?

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The candy and snacks maker Hershey, whose portfolio also includes famous names like Reese’s and Twizzlers, has increased its marketing budget by 20% to fund the brand’s first new advertising campaign in eight years. The Hershey Company spent $600 million total on advertising expenses in 2024.

Hershey wants its 131-year-old, workhorse chocolate brand to work a little harder.

“Our goal is to fill in the gaps,” she [Stacy Taffet, chief growth officer of Hershey] said, referring to candy shopping occasions outside of Halloween and Easter, and to households without children who eat sweets.

Learn more about Hershey's plan to experiment with new product iterations to grab headlines and drive year-round sales.  You'll also learn a little about the power of familiarity.

China's Trade Surplus

©iStock/Peng Wang

According to Eswar Prasad, professor of trade policy in the Dyson School at Cornell University and a senior fellow at the Brookings Institution:

"China’s trade surplus – the amount by which its exports exceed its imports – hit a staggering $1.19 trillion in 2025, according to official numbers released on Wednesday (1/14/26). The figure shows just how much China is an exporting powerhouse but is also a sign of its economic weakness and of how its practices pose a greater danger to free trade than even President Trump’s tariffs."

Read the entire article at The New York Times (gifted):  Forget Trump’s Tariffs. The Real Danger Lies in China’s Trade Surplus.

Global Cooperation Is Holding Steady But Its Shape Is Evolving

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New research from McKinsey and the World Economic Forum finds that global cooperation is holding steady, but its shape is evolving. 

Read The Global Cooperation Barometer 2026, which shows that overall cooperation is largely unchanged from previous years, but its composition appears to be changing.