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- Understand why the U.S. is not one market and how to identify the right entry point for your brand.
- Learn the five essential pillars every overseas brand must master before launching in the United States.
- Discover how pricing, packaging, and positioning must shift for U.S. consumers and retailers.
About Yvette Laugier, Founder, YL Advisory
Yvette Laugier has been appointed as Vice President of North America for Dualit Ltd. She is a veteran of the housewares industry, having worked with well-known consumer brands. She opened the North American headquarters of a European manufacturer in 2013 as its Managing Director. and is well-versed in retail distribution across the U.S. and Canada, in both B2B and B2C channels.
She has served on the International Housewares Association’s Board of Directors and remains active with the IHA as a past Chairman. The association is a not-for-profit trade association, based in Rosemont, Illinois, dedicated to maximizing the success of the home products industry with a world class international trade show (The Inspired Home Show held annually in Chicago in March), global e-commerce and a myriad of business development tools for the trade.
She is also a member of IHA’s Government Affairs Committee, Exhibitor Trade Show Advisory Committee and Key Retailer Advisory Committee, and a regular participant in IHA’s regional CORE (Chief Officers Reaching Excellence) meetings across the country.
To learn more and to register free of charge for Yvette's talk, visit: https://womenentrepreneursgrowglobal.org/2026/06/12/how-to-successfully-bring-overseas-brands-into-the-u-s-market/














