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The billionaire published an acerbic open letter attacking one of France’s top newspapers on Sunday, taking aim at a six-part examination of his political connections, media ownership and the question of who will eventually succeed him at the top of his luxury empire. On Monday, the 77-year-old took to social-media platform X for the first time to amplify his uncharacteristic missive.
The new approach comes as Arnault has grown increasingly frustrated with how he and his family are being portrayed.
Admirers credit Arnault with turning brands such as Louis Vuitton and Dior into global powerhouses and helping establish France as the dominant force in the luxury industry. As such, he has the right to exercise control over the use of his image and how he is portrayed.












