In MarketingProfs
Everyone thought Suzan was nuts to take on the scriptwriting job of crafting sales-training videos for the European divison of a major US car manufacturer. Turns out, she was: the job was both complicated and painful. But she emerged with some great advice for those who need to craft their messages for a global audience.
To read the entire article, visit: How to Write For A Multilingual Marketplace -- Part I
Tuesday, October 19, 2004
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