Abridged Borderbuster 3/4/05

If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

CONTENTS

1. Welcome From The Publisher
2. Feedback From Our Readers
3. Anti-Globalization Movements*
4. Business Cultural Tips: Have Some Fun!*
5. Opening Up Overseas*
6. How I Went Global: Ongoing Series // Twenty Factors …
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Global Trade, Zero Angst*
10. Going Global: Study Your Markets, Develop a Strategic Plan*
11. How China Will Change Your Business
12. Employees Face New Challenges*
13. Laurel’s New e-Book: “Godzilla Global Marketing!”*
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

10. GOING GLOBAL: STUDY YOUR MARKETS, DEVELOP A STRATEGIC PLAN
*Subscriber Exclusive*

Go global before a foreign competitor steals or marginalizes your business. Not only will you expand your market, but you will also access a diverse revenue stream that is more stable since you will no longer be as vulnerable to periodic downturns in any one economy. Global companies outperform domestics, growing twice as fast with significantly higher returns.

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