Getting To Global

In ManyWorlds.com

One of my favorite minds in strategic marketing, e-business and innovation is that of Mohan Sawhney, who is the McCormick Tribune Professor of Technology, the Chairperson of the Technology Industry Management Program, and the Director of the Center for Research in Technology and Innovation at the Kellogg School of Management, Northwestern University (Evanston, IL) -- not too far from where my office is located.

He writes a briefing which states, "Getting to global in a fuller sense means passing through four stages: global sales, global sourcing, global processes, and the differentiated global network."