In May 2005, when Lenovo Group completed a U.S. $1.75 billion purchase of IBM's personal computing division, the China-based manufacturer leapfrogged its way to become the No. 3 computer maker in the world, second only to Dell and Hewlett-Packard. Along with rights to the venerable IBM name and logo, Lenovo got Deepak Advani, a Wharton graduate who was serving as vice president of marketing for the old regime.
Read Wharton's interview with Advani, now Lenovo's senior vice president and chief marketing officer, to find out what it takes to merge an Eastern business -- whether big or small -- with a Western one.
Thursday, September 22, 2005
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