Thursday, May 24, 2007

Taking your business to new borders

iStock/Thinkstock
Featured in the Chicago Tribune on Tuesday, May 22nd and wanted to share the piece with you.
Back in the 1980s, Laurel Delaney worked at a Chicago manufacturing firm that made chemical cleaning products.

Over a nine-year period, the company grew from $250,000 to $6 million in annual sales by "going global."

The firm eventually sold products in more than two dozen countries and reaped approximately a third of its sales overseas.

Watching that transformation spurred Delaney to adopt an adage to which she has adhered ever since: "Go Global or Die."
Read the story here.

Artist: Chrissy Weisgard, title "Crossing Borders," Denmark.

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