In a Recession, Dare To Be Different!

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Wrote this piece, "5 Tips to Recession-Proof Global Marketing," that was published in Modern Postcard News. Here's a glimpse of No. 5:

Dare To Be Different

Cut loose and do something wild. Show some energy! Look alive! If you were offered the same product at the same price by salesperson A and salesperson B, but salesperson A gave a presentation that made you smile, who would get your order? Put a sense of fun into your global marketing efforts. Send eye-catching subject lines in your emails that add spice to routine communications. Phone your customers once in awhile so they can hear your voice and know they're dealing with a human being. Send flowers with your product catalog tucked inside. Have a friend take a goofy photograph of you toiling up a sunny hillside with your product strapped to your back, caption it with something like "Things are looking up —thanks for your business!" and mail it postcard-fashion. Good will and good humor keep us all going, especially in a poor economy —so don't be afraid to get a bit wacky. It will capture your customers' attention and set you apart from the crowd.

Hope it helps keep your sales strong (especially exports!) during a sluggish global economy.