Detroit Assumed That Americans Would Never Buy Foreign Cars

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They were wrong. Here's a story that BBC tells on its Global Business repeat (run two years ago and more relevant than ever now), with an insider's commentary on the story from the chairman of Toyota, Fujio Cho.

This story is of interest to people worldwide -- in any industry -- not just car buffs. It's particularly intriguing to anyone who questions whether their business model still works for our current times.

Have you asked yourself lately: Are we relevant? Answer honestly. If you are not, it's time to exit what you are doing or make massive improvements to your existing operation to get with the times.

After all, aren't we all out to change the world?

Read more here.

Added May 8, 2009:
What is an 'American' Car?