5 Strategies For Managing Demand in India's Emerging Market

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Stephen McNulty, regional vice president, Asia Pacific, with supply chain solutions provider JDA Software, offers five strategies for managing demand in India's emerging market.

1. Ensure a clear understanding of local principles, customs and barriers.

2. Establish constant communication. India's communications infrastructure is still inadequate for global companies doing business there.

3. Develop comprehensive procedures and processes.

4. Ensure the quality of input information.

5. Identify and integrate the right professionals and insist on teamwork.

As the article states, India presents many opportunities to U.S. manufacturers, but just as many operational challenges.

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