Panasonic Goes Local to Achieve Global Economies of Scale

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Television, consumer electronic and white good producer Panasonic Corp., which already has a sizable chunk of Japan's home appliance market, is aggressively pushing into India and Europe by considering local production in those areas to take advantage of lower distribution and manufacturing costs not to mention acquiring a competitive edge in delivery time.

Important Insight

Panasonic sees ...

... emerging markets -- defined by the company as Brazil, India, Russia, China, Vietnam, Mexico, Indonesia, Nigeria, Turkey and the Balkan states -- overtaking North America and Europe as the biggest overseas market for its overall consumer products by 2013.

Read more about this here.

Panasonic sporting some heavy duty innovation.