|
iStock/Thinkstock |
Japan's largest cosmetic company,
Shiseido, is set to acquire the American make-up company
Bare Escentuals Inc. (products pictured) for $1.7 billion, marking the largest acquisition in its 83-year history.
It goes to show you the price companies are willing to pay to boost and capture a market.
Read all about it
here.
To expand your reach, what's your global acquisition target in 2010?
Bold move by a company that has a small but reputable name in the U.S.
ReplyDeleteThe merger of Shiseido Co., Japan's largest cosmetics company, with US based Bare Escentuals Inc. will catapult it to being the fourth largest cosmetics company in the world and gain prominence in the US market, apart from an already robust presence in Asia and Europe.
ReplyDelete