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This article offers some good tips by business owners and experts in the trenches on how to immerse yourself in a country's culture to better understand the people, respect their ways and be sensitive about never offending.
Expanding Abroad? Avoid Cultural Gaffes
You might also check out our 8 Global Marketing Gaffes.
2 comments:
Excellent and helpful post! The difference between losing and closing deals in international business can often come down to fine points of etiquette and cultural awarenesss.
I think it is a must not only to those business man who wants to expand their business abroad but also to those workers whose representing their companies internationally to learn the Global business etiquette. Think of it as a way to boost your business process modeling tactics.
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