LIVESTRONG Goes Global to Spread the Message of Hope and Perseverance to New Markets All Over the Globe

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Lance Armstrong's philanthropic organization, LIVESTRONG, is taking its product line global. His company creates the iconic yellow bracelets (pictured) and other goods such as clothing and accessories.

The global push begins in July.

“We’re excited to embark on this new phase for LIVESTRONG and Nike,” said Lance Armstrong Foundation President and CEO Doug Ulman. “Lance’s return to cycling drew the eyes of the world to the fight against cancer and Nike’s support is allowing us to spread the message of hope and perseverance to new markets all over the globe.”

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