What's the Recipe for Transformative Change on a Global Scale?

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According to John Elkington, What Matters, McKinsey & Company, change starts with four different steps that have to do with individual beliefs and behavior: mindsets, behaviors, paradigms and cultures.

His lead to this fascinating piece:

Still, I have now spent 35 years helping CEOs and other leaders wake up to—and tackle—the new risks and opportunities thrown up as a series of societal pressure waves have pounded, shaped, and powered markets.

It appears from his commentary that integrating human values into the core of business purpose, strategy and behaviors works wonders when it comes to social entrepreneurship or activities that drive social change.

Read the entire thoughtful piece here.

What do you think?