Opportunities Abound for Exporters But Not Without Challenges

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As Pankaj Ghemawat, a professor of global strategy at Spain's IESE Business School and author of the new book, World 3.0 (Harvard Business Review Press) says:

By recognizing that borders still matter, says Ghemawat, companies can better calibrate which markets and trading partners offer the best chance for truly global gains.

Inc. Magazine contributor Ryan Underwood spoke with Ghemawat about how businesses should approach a global strategy. Their discussion addresses four questions:

1. What makes you think that popular views about globalization are incorrect?
2. What does that mean for American small businesses?
3. But hasn't technology moved us any closer to a borderless world?
4. What advice do you have for companies that are thinking about global expansion?

Read the interview here.

Related posts:

There are Great Opportunities to Conduct Business Abroad

Redefining Global Strategy

How Global Is Your Business?

Posted by:  The Global Small Business Blog