World Cleanup 2012

iStock/Thinkstock

Garbage is a big deal and local efforts in the Estonian capital are expanding into a global initiative.

On January 13th volunteers from 83 countries will converge on the Estonian capital, Tallinn, to launch World Cleanup 2012, the biggest attempt so far at voluntary rubbish collection. This year’s target is to mobilize 300 million people to pick up 100 million tons of illegally dumped waste in six months, starting on March 24th.

Who is the spirit behind this garbage campaign? Find out here:

Collecting Global Garbage: Effluence of Affluence || The Economist