How to Manage an Import/Export Mistake

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When things go bad in the global marketplace, communication is the key to turning things around in a positive direction.  Exploring and weighing options is equally important.

Below I share two real experiences—one export and the other import related – showing how creative thinking and playing to one’s strengths can provide simple solutions to what could have become a costly disaster in the import/export world.

Crisis Management:  What To Do When Your Import/Export Goes Wrong