Multicultural Design

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When you design for an international audience, it's like walking on thin ice.  You want a certain look or feel - only to find out well into a project - that a color you used means "death" in the foreign country.  Well that message will go nowhere!  And, more than likely, you have offended a whole lot of people in the process.

In Designing for Foreign Cultures, I outline five factors to consider when creating products, websites and marketing material for an overseas audience.  The key is to master the market you are entering and be extra sensitive to the people you are developing a design for.