Key to Success in China? Master the Chinese New Year

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I have always followed the Chinese New Year and what it brings to each of us personally and professionally.  This year, we had the Year of the Dragon, the only sign that exists in mythology, not reality.  (By the way, my Chinese sign is the Horse).

The dragon represents power and superiority.  This was the Year of the Water Dragon (the last Year of the Water Dragon was 1952).  Next year the Chinese New Year falls on February 10th and it is the Year of the Snake.

The Chinese New Year, known in China as Spring Festival, is the country's most important holiday.

To fully understand the significance of the Chinese New Year and how to leverage it for greater brand development, download:

• Report: The Chinese New Year in Next Growth Cities (7MB, 80-page PDF file)
• Online book

Learn more here.  Revisit WPP to find out trends for the Chinese Year of the Snake (2013).