The Impact of Globalization on the U.S. Wine Industry

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Mike Veseth gives three refreshingly different takes on the impact of globalization on the U.S. wine industry by using apples as an example.

One take is Juice Box Globalization, the other, Granny Smith Globalization and the last one, Honey Crisp Globalization.  All offer a unique perspective of thinking outside the (juice) box.

Don’t think that globalization is just competition from imports from other countries (although that’s part of it, of course) or just export opportunities abroad (as important as they can be). Globalization is both of them and many more influences, too.

Who is Mike Veseth?

Mike Veseth is the Robert G. Albertson Professor of International Political Economy at the University of Puget Sound. He is the author of many books, including Wine Wars (2011) and Extreme Wine (forthcoming October 2013). 

Read the entire article:  Juice Box Globalization:  The Future of Wine?