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While competing against foreign rivals, Jordan is constantly challenged and at the same time concerned over status quo. In this case, if you can't beat your competitors -- wherever they might be located -- create a new campaign
for consumers to buy more locally produced commodities. And that is exactly what Jordan is doing.
While the government is either unable or unwilling to provide sufficient
support and protection to local industries, a citizen solution is now
being pushed as an alternative. The Go Local, Support Local campaign,
spearheaded by entrepreneur and BeAmman.com co-founder Luma Qaddoumi,
aims to influence consumer behavior such that supporting local products
becomes a culture.
Read:
The Case for Shopping Local
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