Modifying your product to meet the needs of an overseas market is a
considerable undertaking and will likely require a substantial
investment of time and money. You might do it to gain an export
marketplace or a parallel market or to introduce a new product. No
matter what your motivation, if the anticipated international sales will
outweigh the expense,
why wouldn’t you do it? You’ll need to know how
to adapt a product for export, and what important factors you’ll need to
consider before making the leap.
Read the entire article that I wrote for MasterCard Business Network Blog:
Going Global: Adapting Your Products to Meet the Needs of the Marketplace
Photo courtesy: ©2013 Laurel Delaney. All rights reserved. "Chicago Treats da Sport Mix" (Note: If a consumer overseas cannot read English, a photo on the label shows what is in the can.)
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