International Franchising As a Way to Access New Markets

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More and more established brands in the retail, food and beverage and quick-service restaurant sectors are using franchising as a way to access new markets.  International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide.

Read the entire article:  Expanding into new markets through franchising

Related article:  International Franchising:  A Global Strategic Initiative