Why Culture Matters in Global Business

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Ever have a communication problem with someone you are working with overseas?  Who hasn't.  You know how it goes.  You say one thing.  The party you are communicating with agrees and several days later, things are done exactly counter to what you discussed!  Is it because they ignored you?  Didn't like your strategy?  Wanted to do things on their own terms?  Not likely because why would they choose to do business with you?  It all boils down to cultural differences.

Mark Hehl from The Desara Group has some points to offer on the importance of culture when conducting business overseas.

Intro:

Conducting business on a global basis requires a good understanding of different cultures.  What works in your country might not work well in another and might even be interpreted as an insult. One of the many roles of an effective project manager is to raise the awareness of cultural issues within your project team and your organization to ensure success.

Read the entire article:  The Importance of Culture when Conducting Business Overseas

Related articles:  Communicating Across Cultures and How to Deal With Cultural Differences

Note:  I discuss Communicating with Cultural Intelligence at great length in Chapter 24 of my new book, "Exporting:  The Definitive Guide to Selling Abroad Profitably" due out December 18, 2013 by Apress.