Building a Cross-Cultural Base

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Ravi Kumarr points out three mistakes you need not make when expanding your small business overseas.  Here's the first one:

1.  Following others
Mexico and Canada were pointed to as important export markets by HSBC, but that doesn’t mean that they will be the ideal markets for your business. This is where market assessment comes into play, so you can either carry out market research or utilize one of the Export Assistance Centers in your country of origin.

Read the entire article:  Don't Make These Mistakes When Expanding Your Small Business Overseas