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We think modern technologies and consumer preferences demand an entirely different skill set from companies than in the past. In fact, we think current innovations have given companies an unprecedented opportunity to develop direct relationships with their customers [and the chance to expand in growing global markets] to solidify their intangible brand asset, as well as be creative in managing the supply chain to develop unrealized cost efficiencies, both of which are critical to developing an economic moat in this category.
Read what else Ms. Weishaar has to say at: All Dressed Up and Ready to Go
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