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What's the big industry trend or hot topic these days at franchising conventions? Take it global. That's what Chad Finkelstein says at the Financial Post. He adds:
I have no empirical evidence to support my position on this, but I think the appeal of international franchising is guided by one or a combination of the following: the cache and promotional benefits of being able to claim your franchise concept transcends borders; a strategic choice based on identified market trends; favourable economic and regulatory conditions that remove certain barriers to entry for a particular business; and/or someone from that country expressed an interest in being a franchisee.
Read the entire article:
Is your franchise really ready to go global?
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