Most Talked About Sporting Event Globally?

iStock/Thinkstock

You don't have to have a big budget to market your business globally. Take, for example, The World Cup.  It's the most talked about sporting event globally. You can tap into this event in a number of different ways via Twitter and other social media platforms but first things first according to Russ Laraway (@russlaraway) who heads up small business at Twitter.  He says:  

"It's important for SMBs to know that only the official sponsors of the World Cup can reference the games in their tweets, per FIFA's rules. But, with a little creativity, SMBs can use Twitter Ads to take advantage of the huge marketing opportunity the World Cup presents on Twitter."

Find out Laraway's other BIG ideas for smaller businesses to use Twitter by reading:

Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition