How to Disrupt the Online Pathway to Purchase

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James Lenehan, founder of Donnybrook, Ireland-based Reep Rewards, tells how he quit his job as a corporate solicitor to become a high-tech entrepreneur.

Reep Rewards, established in 2013, is a mobile app that offers discounts and cash back to loyal customers.  It has already had over 80,000 downloads.

Here how the app works:

"Shoppers simply go to the Apple or Android app store and download the free Reep Reward app. This then allows them view a host of special offers which retailers - mostly supermarkets - from all over the country have uploaded. The app then entitles them to avail of savings on these promotional items which, in some cases, can be as much as 25pc-50pc off the original product price," explains James.

Welcome to the special-offer instant world of online and mobile.  Brands are now realizing they have an opportunity to disrupt shoppers on what is called their "pathway to purchase."

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