The Global Business of Fashion

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In an increasingly interconnected market— thanks, in part, to the influence of social media as well as the globally attuned coverage of websites like Business of Fashion — some younger Indonesian designers are gradually stealing the limelight in the world’s fashion capitals lately.

These fashion designers, such as Surabaya-Indonesia born Biyan Wanaatmadja, an industry veteran of more than 30 years, draw inspiration from the wealthy trove of Indonesian culture.

As designer Toton Januar says, “The biggest challenge so far, thankfully, doesn’t come from our lack of creativity or failure to attract their [the world's] attention. Instead, it’s about how we can fulfill their demands, which means I have to expand my operational team. Quality is everything when it comes to the international market.”

Read more:  Local Designers Going Global