Fish, Cut Bait or Go Global

©iStock/Penguenstok

What's the hook here?

Darren Hodgson is aiming to go global.  His SinkerLock locks on to the upper grip of a fishing rod (similar to a hair clip) and holds the sinker or lure securely, stopping it from bouncing around when being transported.  It takes all the hassle out of fishing.

Hodgson has interest from big international markets such as the US, Britain and South Africa - but he needs to make and invest in a new mould to handle the demand.  Rather than go to a bank for traditional financing, he's launched a crowd funding appeal on the Kickstarter website.

Learn more here.