Branding Globally: Everything You Need to Know

©iStock/Bratovanov

Here's a sneak peak at the Brand Quarterly Issue 16 - Global Marketing Special Edition:

•  Why We Shouldn’t Translate Marketing ... And Why We Do It Anyway
Wayne Bourland

•  Social Media Analytics For Global Brands
Andrew Bruce Smith

•  A Guide To Globalization: Balancing Global Messaging With Local Relevancy
Paula Shannon

•  3 Steps To Tame Global Content
Andrew Lawless

•  Open Mic: Global Branding And Marketing
With members of the Brand2Global Advisory Board

•  Facing The Challenges Of Multilingual SEO
Gary Muddyman

•  Language Benchmarks For Global Content Campaign Management
Benjamin B. Sargent

•  Culture Plays A Vital Role In International Marketing Efforts
Spencer Waldron

•  Social Media Experiences: Building Brand Attachment, Globally And At Scale
Frank Durrell

Full access (added 7.14.15) here.