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There is $50 billion in untapped business potential out there, which businesses could get a share of if they improved their online presence,” says Richard Flanigan, Google's head of small business marketing in Australia.
Small Business: Digital Growth, new PwC analysis commissioned by Google, found that this myth is preventing Australian small businesses from realizing their growth prospects and future economic gain. The research, which is powered by PwC’s innovative Geospatial Economic Model (GEM), discovered that embracing digital and mobile technology could help small businesses unlock an additional $49.2 billion of untapped economic potential over the next 10 years.
Learn more:
Google head of small business to speak with Darwin businesses at Skycity next week (9/3/15).
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