Where Global Instead of Why Global?

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For any company wanting to compete successfully, it must think globally.

Yet while the “why global” is self-evident, the “where global” is a far more provocative question. When companies begin evaluating potential expansion cities, they must think in terms of specifics.

For example, an international airline would only consider English-speaking markets to locate its call center, even though it would benefit from reduced costs in other areas.

Read more:  Going Global the Right Way