How Much Can a Company Sell Online in 90 Minutes?

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China-based Alibaba Group Holding Limited announced that USD 5 billion (approximately RMB 31.8 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces in the first 90 minutes of the November 11, 2015 Global Shopping Festival.

According to Alibaba Group, this year’s November 11 Global Shopping Festival features more than six million products from more than 30,000 brands sold by over 40,000 merchants.

Learn more:  Alibaba Defined | Alibaba Annual Report 2015

Note:  GMV is the total amount settled through Alipay on Alibaba’s China and international retail marketplaces. All November 11, 2015 GMV and other figures are subject to final auditing following conclusion of the event.