There Is No Silver Bullet Strategy to Winning in Foreign Markets

©iStock/Scanrall

Mitchell Osak, Managing Director, Strategic Advisory Services at Grant Thornton LLP, a Canadian advisory, tax and assurance firm, says "There is no silver bullet strategy to winning in foreign markets. Instead, success is about keeping an eye on the fundamentals: being bold, doing your homework, demonstrating agility and focusing on continuous improvement from a cost and product perspective."

He goes on to say that Canadian companies need to look to global markets to drive growth, or even survive, in today’s economic climate and provides an interesting 5C-strategy framework that involves country acumen, competitiveness, connections, capital and commitment.

Read more:  Canadian companies that want to go global need to think long term

Questions for Mitchell?  He can be reached at Mitchell.osak@ca.gt.com and on Twitter @MitchellOsak