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The secret to billions of customers finding you is to build a world stage comprising of a combination of social tools such as a blog (like this one), Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest, as well as cultivate a brand presence on a website, mobile apps and other online databases.
Using a proven e-commerce platform such as Amazon, eBay or Etsy is beneficial too, provided its visitors are in line with your ideal target market. Just remember that each of these platforms takes a percentage of the transaction profits and, in some cases, they even charge a monthly subscription fee. I always caution people to read the fine print when it comes to your costs.
After you test your products in new online marketplaces and enjoy significant revenue returns, it is then time to advance and create your own ecommerce platform to sell to the world and pocket all the profits. -- Source: Business Success Strategies Q&A with Laurel Delaney: Going Global for Business Growth
For more information on using online e-commerce marketplaces as a stepping stone to taking your business global, visit:
The Top 5 Online Marketplaces for Small Businesses Looking to Expand Internationally
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