Facebook Readies to Globalize Its Awards

©iStock/manaemedia

In 2016, the Facebook Awards will institute a regional bracket system that will crown winners for each category in four regions — North America, Latin America, EMEA and Asia-Pacific — then pit those local winners against one another to determine overall honorees.  Facebook CEO Mark Zuckerberg noted October 4, 2012 that the next billion Facebook users will come from regions outside North America.  This gives everyone who uses Facebook in the world a fighting chance to come out a winner.

Not surprising, Facebook will also feature a new category in the awards:  Small Business Award.

What is your best practice on Facebook?  Maybe you should apply for the award!  More details:

The submission period for the 2016 Facebook awards runs from Jan. 8 through April 1. Awards will comprise five categories: Best Use of Facebook Family of Brands (the overall winner for best use of Facebook and Instagram), Innovation, Small Business, Social for Good and Integrated. Awards can be given to any work that appears on either Facebook, Instagram or both. Global winners will be selected by a global judging panel in June.

Facebook ran a news release but I can't seem to track how we can apply (2015 winners featured here).  We might have to wait until January 8, 2016 for more information.

Last Call to register for export webinar that Laurel Delaney is giving today (1/6/16) at 11:00 a.m. Central time over at WEGG!