Australian Toy Retailer Wins EY Global Entrepreneurship Award

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Who won?  Melbourne, Australia-based Moose Enterprise who produces its You-Tube friendly Shopkins.  Shopkins (see Shopkins World) is a range of miniature toy characters fashioned on typically mundane items found in a supermarket.

The brightly coloured figurines are no more than three centimetres tall. Kids can collect, share and trade the figurines, which have unique faces and names. For example, there is a chocolate chip biscuit named Kooky Cookie, a candy bar named Cheeky Chocolate and an apple named Apple Blossom. They are sold with tiny plastic shopping bags and baskets, ready to be filled, much to the delight of parents worldwide.

Rumor has it that Moose products are sold in more than 80 countries and is currently the fifth largest toy manufacturer in Australia and fourth largest in the United States.

See how Moose Enterprise won the EY award and continues to carve out a global marketplace for its products.

Read more:  Shopkins success:  Toy retailer Manny Stul wins EY global entrepreneurship award