Enter Markets Where You Have Opportunities to Win

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Pursuing growth for the sake of growth is not always wise, especially if it is unprofitable growth.  You end up putting pressure on your company to enter new overseas markets, for example, that appear hot but do not offer any opportunity for you to win because you run up against what might become a capability shortfall.  In that instance, you waste precious time, energy and cash.

The authors of the following article share insights on how to use a growth engine approach that focuses your attention on questions related to sustained global growth.

Read more:  Growth Needs to Come From the Entire Company