Facebook Allows Mom-And-Pop Stores to Reach Global Audience

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Facebook's new tool is aimed at providing the tools to help mom-and-pop stores the chance to reach a much wider audience: global.

Businesses can use the new feature by going to Facebook's Lookalike Audiences tool, which recommended new audiences to business owners in their own countries but will now also offer information on international audiences.

This eliminates the need for SMEs to do exhaustive market research, making the step to go global a lot more efficient.

Read more:  Facebook wants to help businesses expand internationally