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Well, imagining the payoff is as simple as spinning a globe. "The siren song of being in another market that's twice the size of your current market can be really strong," says Greg Schott, CEO of MuleSoft, which provides application networks for enterprise companies. MuleSoft earned its "unicorn" $1.5 billion valuation in part by making the leap abroad early on: Today the 10-year-old company has eight international offices, stretching from Hong Kong to Amsterdam to Buenos Aires.Oh, and that's not all.
Read more: What to Do Before You Open That First Office Overseas
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