A Story About How Going Global Isn't Easy

©iStock/Onypix

CEO and Co-Founder of Los Angeles, CA-based Enplug, Nanxi Liu, makes going global easy but it wasn't always that way. At 26, she leads a company that develops digital display software for Fortune 500 companies and small businesses around the globe.  How did she convince top management at her firm to take the plunge globally?

I had to show them that expanding our licensing internationally would be worth the risk. I also thought it could be helpful in motivating our development team if they saw our software being used abroad. When we got positive feedback from our new European distributor, it was definitely motivating for our team.That initial spark helped me convince the other founders to expand our international presence.

Read more:  How Does This 26-Year-Old CEO Negotiate Business Globally?  With Respect