Exports Are Critical to Survival, Especially With Music

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According to a new report commissioned by the Canadian Independent Music Association (CIMA), Music in Motion: An Analysis of Exporting Canadian Independent Music, six out of 10 Canadian music companies feel that exports are critical to their survival and that small independent music businesses are more likely to spend 21 times more on export activities for breakthrough artists than they do for artists at other stages of their career.

"It reaffirms the fact that music has no borders now - it is a global market, period," says [CIMA President Stuart] Johnston. "So that strategy and that approach has to be taken into account by any artist and the companies that support them when they're commercializing their music."

The study finds that exports are a key part of a business plan for 87% of Canadian music companies.