Boots on the Ground Make Going Global Easier

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A lot of small businesses have the philosophy that driving international sales has a lot to do with getting closer to your customer.

But [the Australian Federal Government's Export Finances and Insurance Corporation (EFIC)] executive director Andrew Watson warns that getting the right corporate structure, business partner and making sure you’re meeting all the regulatory and compliance obligations of overseas markets is the key to success. “There’s a real need to make sure that you’re managing the risks that you’re taking by entering that new market,” he says.

Are you ready to take the risk and invest?  Read more here.