Tapping Into Global Markets Empowers People Worldwide to Share a Better Economic Future

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How many global scaling opportunities are you missing today? That is the question that begs to be asked and puts the elephant right on the table.

According to CEO & Founder of Startup Professionals, Inc., Martin Zwilling, there are six key risk factors when scaling a business to go global.  He bases the article below on NYU Stern School of Business scholar and leader Robert Salomon's recent book, “Global Vision."  The six factors are as follows:

1. Size market potential granularly based on local economics. 
2. Assume large and frequent economic swings.
3. Currency exchange fluctuations can wipe out gains.
4. Factor in basic infrastructure quality and services. 
5. Evaluate the political climate and operational processes. 
6. Honor cultural sensitivities and assumptions. 

Read more here.