Staying Relevant

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Some global small businesses are very good at staying relevant. Some not so much.

Think about the well-documented stories of Sony Walkman failing to take advantage of the digital music era, the taxi industry doing little to effectively battle Uber and many, many more examples. This is all comes back to a loss of relevance with an audience and it is one of the biggest risks facing all of us in business today.

So how do you make sure you stay relevant?

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