Sell Your Wares to the World

©iStock/ipopba

Having a website rather than a bricks-and-mortar shop means a company can sell their wares to the world. But taking payments for international sales may not be straightforward.

"One of the biggest realisations we had when looking to expand was that credit card penetration is generally much lower in most markets outside the UK and US," he [Nigel Whiteoak, co-founder of LoveCrafts] explains.

Payment difficulties contribute to about 15% of online shoppers abandoning their virtual shopping baskets before completing the purchase, research suggests. That and difficult-to-navigate, fiddly websites.

Read more ... how can you help your local online business go global?