Think Like a Disruptor

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Are you overlooking fledgling competitors until they are no longer fledgling and ignoring small market trends until they represent seismic shifts?  If you are, read my lips:  This is the opposite of what successful disruptors do.

Those companies are sniffing out any small, potentially market-changing trend they can find in order to establish themselves and take on the bigger players.

And I love the part in this article where P&G visited 1871, my hometown Chicago's hip incubator, and came up with Tide Spin.

Shake it up in 2018!