Going Global Can Be Lucrative For Any Size Company

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The global sales market can be a lucrative one for companies of just about any size, but it can also be intimidating for smaller businesses. State and federal agencies, though, can help you make sense of it all, from researching markets to giving a hand with financing.  Not to mention how a book on exporting can be useful too.

One company, Middlesex, New Jersey-based Adsorptech, took its time on going global due to limited people power.

“Our biggest hurdle was a lack of human resources to devote to researching the ins and outs of it,” said Jim Flaherty, CEO of the Middlesex-based business, which recently topped $1 million in annual revenue. “But then it all suddenly came together.”

Here's how he overcame hurdles.